Did you notice that first part?
Beauty product buyers are 96% more likely to be a DIY enthusiast.
Check.
Eighty-eight percent more likely to be married.
Check.
SUV driving, parent, pet owner?
I'm pretty sure by body conscious they don't mean aware and attuned to my body's needs
so I probably don't fit there, but damn man.
And yes, I do sometimes use online reviews, generally Real Simple roadtests, but I didn't think of that at the time. In six months when I buy more I just might have to try out their top choice.
